THE REQUEST:

Global toy manufacturer was seeking a team to concept and produce a product video for a series of drones.

THE SESSION:

Manufacturer and CITIES collaborated to produce the video. We activated our creative network to find a drone photographer, shoot content, direct, compose music and edit the final piece for online and in store use.  

THE RESULT:

Manufacturer was impressed. This type of enhanced content is a critical addition to the digital strategies of our partners. Often consumers are educating themselves far from the sales floor. This enhanced content meets consumers with vibrant online storytelling that elevates engagement.

The project was fully produced and delivered at less than 50% of agency proposals.